Overview
Along with a small team of 3 designers at Digitas, I helped a newly acquired clinical research organization rebrand themselves with the goal of being a modern and exciting new player in an industry that suffers from a drab “sea of sameness”. Creating a sleek, cutting-edge and differentiated brand identity was a must for this client, and partnering with our strategy team, we dug deep into brand positioning and messaging to understand and help shape their new look and feel.
Project goals:
• Create a visual identity system that stands out in a crowded and expected industry
• Develop positioning and messaging strategies to communicate brand beliefs
• Document and deliver brand guidelines
