Overview
In 2020, Delta Air Lines was invited to be the keynote presenter at CES—making Delta the first airline ever given this honor at the high-profile technology showcase. I worked with several technologists and art directors at Digitas to envision and bring to life a truly unique, multi-sensory experience. CES guests immersed themselves in a 5,400 square foot physical experience featuring Delta’s cloud-breaking innovations. Visually, the booth was designed to dial up ambience and intrigue—a respite from the sterile, gadget-driven bustle of the CES floor. Inside the booth, guests were invited to experience Delta’s innovations first-hand—including the inaugural public demo of the Parallel Reality screen and the first-ever untethered, full-body exoskeleton.
Project goals:
• Create a fully immersive experience that helps Delta stand out at a crowded showcase
• Lean into lighting design to create a sunrise-to-sunset illumination of the booth
• Create digital experiences that mimic the ways in which Delta is using technology to enhance the flying experience
Light studies (below) laid the groundwork for creating the immersive and inviting experience.
The Delta booth in action at the event.
“A siren call to the entire aviation industry, whose leaders now face a choice: Invest in new tech, or get left in the dust—Delta’s dust, specifically.”